Maymei IP Expansion Beyond Winter Weirdness

Maymei series lineup

Maymei’s Hi.toys footprint shows an IP expanding across moods and formats rather than a single SKU: seasonal quirk (Winter Weirdness, 20–22 cm, 6+1 at 1/72, $29.99), cinematic shelf plush (Dark Forest V2, ~22 cm, 8 at 1/8 + secret/unusual color at 1/96, $29.99), and bag-ready dessert charms (Tiny Bear Cookie, $24.99).

What “Expansion” Means for Shoppers

  • Same brand face language, different jobs: hangable vs shelf
  • Odds cards differ — read each series before chasing
  • Price band clusters near ~$25–$30 for mid soft Maymei on this store

Shop the Maymei collection by format, not hype.